Lynda - Branding Fundamentals [Via Webcentara]

mp4   Hot：950   Size：643.94 MB   Created：2017-09-02 22:10:36   Update：2021-12-11 06:51:21  

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File List

  • 03. Defining the Brand/03_03-Deciding on what to brand.mp4 32.72 MB
    06. Communicating the Brand Internally/06_01-Identifying the internal channels.mp4 32.41 MB
    05. Expressing the Brand Identity/05_01-Developing the brands name.mp4 31.64 MB
    03. Defining the Brand/03_05-Identifying the brand personality.mp4 31.18 MB
    03. Defining the Brand/03_02-Creating brand drivers.mp4 30.75 MB
    03. Defining the Brand/03_01-Identifying your core values and purpose.mp4 30.32 MB
    05. Expressing the Brand Identity/05_02-Creating the brands look and feel.mp4 28.55 MB
    07. Communicating the Brand Externally/07_04-Creating branded spaces and environments.mp4 28.46 MB
    07. Communicating the Brand Externally/07_02-Expressing the brand in digital and social channels.mp4 28.36 MB
    03. Defining the Brand/03_04-Designing your brand architecture.mp4 27.4 MB
    04. Positioning the Brand/04_03-Developing your brand promise The value proposition.mp4 27.14 MB
    06. Communicating the Brand Internally/06_03-Linking the brand to product and service design.mp4 26.49 MB
    02. Understanding Branding/02_01-What is a brand.mp4 25.29 MB
    07. Communicating the Brand Externally/07_01-Identifying the external channels.mp4 24.55 MB
    09. Conclusion/09_01-Next steps.mp4 24.31 MB
    08. Measuring Brand Performance and Value/08_01-Understanding brand performance.mp4 24.04 MB
    02. Understanding Branding/02_03-Understanding the branding process.mp4 23.47 MB
    04. Positioning the Brand/04_02-Understanding your customers beliefs.mp4 22.86 MB
    08. Measuring Brand Performance and Value/08_02-Managing brand equity.mp4 22.29 MB
    05. Expressing the Brand Identity/05_03-Creating the brandpromise touchpoints.mp4 21.19 MB
    04. Positioning the Brand/04_01-Identifying your customers.mp4 20.83 MB
    07. Communicating the Brand Externally/07_03-Expressing the brand through packaging.mp4 20.54 MB
    06. Communicating the Brand Internally/06_02-Creating the brand book.mp4 16.01 MB
    01. Introduction/01_02-What you should know before watching this course.mp4 15.46 MB
    02. Understanding Branding/02_02-Understanding why brands are important.mp4 14.62 MB
    01. Introduction/01_01-Welcome.mp4 13.06 MB

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