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File List
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06. Options for Global Expansion/06_03-Licensing or franchising.mp4 34.43 MB
08. MarketingMix Considerations/08_05-Promotional methods.mp4 33.94 MB
08. MarketingMix Considerations/08_01-The 4Ps of marketing.mp4 33.28 MB
06. Options for Global Expansion/06_04-Joint ventures.mp4 33.18 MB
02. The Importance of International Marketing/02_02-The impact of protectionism on international marketing.mp4 31.92 MB
06. Options for Global Expansion/06_05-Direct investment.mp4 30.71 MB
03. Strategic Considerations for Your Company/03_04-Options for global expansion.mp4 29.82 MB
08. MarketingMix Considerations/08_02-Product modifications . . . dont forget the packaging.mp4 28.67 MB
08. MarketingMix Considerations/08_03-Pricing considerations . . . the impact of currency fluctuations.mp4 28.51 MB
02. The Importance of International Marketing/02_03-The rise of the global consumer.mp4 28.38 MB
08. MarketingMix Considerations/08_04-Distribution issues.mp4 27.91 MB
07. Resources to Help Gather Information and Make Decisions/07_03-Industry trade groups.mp4 27.81 MB
06. Options for Global Expansion/06_01-Balancing risk and expense vs. control and reward.mp4 26.99 MB
04. Assessing Markets Outside Your Home Country/04_03-S is for social.mp4 26.84 MB
06. Options for Global Expansion/06_02-Exporting.mp4 25.61 MB
07. Resources to Help Gather Information and Make Decisions/07_04-Rating systems to help with decision making.mp4 25.4 MB
06. Options for Global Expansion/06_06-Timing considerations . . . do you need to be first.mp4 25.18 MB
02. The Importance of International Marketing/02_01-The growing global economy.mp4 24.81 MB
05. MarketDevelopment and ProductDevelopment Decisions/05_01-Product adaptation and development.mp4 22.85 MB
03. Strategic Considerations for Your Company/03_03-Learning about customers in foreign markets.mp4 22.84 MB
03. Strategic Considerations for Your Company/03_01-The importance of your companys culture and values.mp4 22.49 MB
08. MarketingMix Considerations/08_06-Translation and back translation.mp4 22.05 MB
05. MarketDevelopment and ProductDevelopment Decisions/05_03-Diversification.mp4 22.01 MB
07. Resources to Help Gather Information and Make Decisions/07_01-US Government departments and divisions.mp4 21.43 MB
02. The Importance of International Marketing/02_04-The shifting global marketplace.mp4 21.4 MB
04. Assessing Markets Outside Your Home Country/04_01-The PESTCL framework P is for political.mp4 21.05 MB
03. Strategic Considerations for Your Company/03_02-Thinking of foreign markets like portfolio options.mp4 20.81 MB
05. MarketDevelopment and ProductDevelopment Decisions/05_02-Market development.mp4 20.4 MB
04. Assessing Markets Outside Your Home Country/04_05-C is for competitive.mp4 19.17 MB
04. Assessing Markets Outside Your Home Country/04_06-L is for legal.mp4 17.99 MB
07. Resources to Help Gather Information and Make Decisions/07_02-World Bank and CIA.gov websites.mp4 17.64 MB
04. Assessing Markets Outside Your Home Country/04_04-T is for technological.mp4 17.47 MB
04. Assessing Markets Outside Your Home Country/04_02-E is for economic.mp4 16.21 MB
09. Conclusion/09_01-Wrapping up.mp4 13.25 MB
01. Introduction/01_02-What you should know before watching this course.mp4 12.82 MB
01. Introduction/01_01-Welcome.mp4 9.78 MB
Exercice Files/Ex_Files_International_Marketing_Fund.zip 1.76 KB
Please seed.txt 374 B
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